The recognition rate of children's multifunctional furniture is as high as 70%, and the penetration rate is less than 30%

Children's furniture, unlike regular furniture, is designed to grow with kids and offer multi-functional features that cater to their evolving needs in life and learning. As a result, such furniture has become increasingly popular among parents. But how effective are these multi-functional pieces, and how many families actually choose to buy them? According to a recent survey, 70% of people recognize the value of children’s multifunctional furniture, yet only less than 30% have actually purchased it. Interestingly, the survey revealed a surprising contradiction: while 69.2% of households believe it's necessary to buy multi-functional children’s furniture, as many as 76.9% of respondents have not done so. A store manager from a well-known brand, Xingsuo, noted that although most parents ask about multi-functional options when shopping for kids' furniture, very few end up purchasing them. The study also found that study tables and growth beds are the top choices for parents looking for multi-functional furniture. Specifically, 41.7% of families are willing to invest in a study desk, while 33.3% prefer a growth bed. At Chengwaicheng Children’s Furniture World in Beijing, a store manager shared that parents are more drawn to growth beds than traditional ones. In stores offering a wide range of growth bed designs, sales of these products can account for nearly half of total sales. When it comes to purchasing decisions, 87% of parents prioritize safety and practicality. In well-known furniture stores like Beijing Actual House and Chengwaicheng, growing beds often come with safety railings and stairs, and study tables are typically designed with rounded edges. Moreover, most children's furniture brands use pine wood as their primary material and opt for water-based paint to ensure environmental safety. Despite this, price remains a major factor. 53.8% of netizens limit their spending on children’s multifunctional furniture between 1,000 and 3,000 yuan. However, this budget usually only allows for one basic model, and some growth beds exceed this price range significantly. This gap between desire and affordability continues to shape the market for children's furniture.

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