Chengdu furniture developed into "China's third largest furniture production base"

With the continuous enhancement of "Made in Chengdu" furniture quality, Chengdu has once again solidified its position as the third largest furniture production base in China. Over the past decade, Bayi Furniture City has played a pivotal role in showcasing the growth and achievements of Sichuan's furniture industry. The annual production value of Chengdu-made furniture reaches 36 billion yuan, providing employment opportunities for approximately 500,000 people. Exports have skyrocketed from 20 million US dollars in 2006 to 2 billion US dollars in 2012, marking a significant breakthrough. This achievement is nothing short of miraculous for a developing western region. As the birthplace of China's first panel furniture production base, Chengdu is home to over 3,000 furniture manufacturing enterprises, earning it the title of the "Number One Furniture City in China." With the rapid economic growth, the furniture market has become highly competitive, with brands vying for consumer attention. Rising living standards and evolving consumer preferences have spurred the growth of Chengdu's furniture brands. Local manufacturers have begun to focus on building strong brands, gathering insights, fostering communication, and learning from global experiences. Since the reform and opening-up period, Chengdu's furniture entrepreneurs have transformed raw materials into successful businesses despite the challenges of low initial success rates and fierce market competition. In recent years, the Sichuan Provincial Furniture Import and Export Chamber of Commerce has collaborated with various furniture companies to promote "Good Furniture, Made in Chengdu," enhancing the regional brand identity of Chengdu's furniture industry through nationwide initiatives. Data shows that Chengdu furniture dominates the furniture markets of 12 western provinces, with a market share of around 80% in Shanxi alone. In 2010, Chengdu furniture shifted its focus to the national market, launching a strategic campaign to reach a broader audience. The annual Chengdu International Furniture Industry Exhibition serves as a key platform for showcasing the industry's progress and driving comprehensive upgrades. The 2010 Chengdu Brand Furniture Spring Direct Sales Week emerged as an extension of the international exhibition, aiming to directly connect consumers with Chengdu's furniture brands. This initiative marked a new era for Chengdu's furniture industry, tasked with spreading awareness of local brands. During this event, Sichuan furniture manufacturers pooled resources and collaborated with major furniture retailers across the country to boost provincial brand visibility. 红星美凯龙 (Red Star Macalline), a leading furniture retailer, has shown strong support for Chengdu furniture. Chairman Che Jianxin highlighted opportunities for Chengdu furniture in his speech titled "Chance China." He announced that future Red Star Macalline stores would dedicate specific areas to showcase Chengdu-made furniture. For instance, a 20,000-square-meter section in the upcoming Xianghe store in Beijing will feature Chengdu furniture, while a similar space will be allocated in the second Chengdu store. Statistics reveal that in the 2008 "Sichuan Buyers Conference - Furniture Industry Branch," contracts worth over 6.07 billion yuan were signed between major foreign furniture retailers and Sichuan furniture manufacturers. Intentions for collaboration over three years amounted to 18 billion yuan. The conference's success marked the beginning of the "Made in Chengdu" furniture expansion beyond Sichuan, significantly boosting Chengdu's furniture industry's profile. Bayi Furniture City, established in 1991, has evolved into a crucial production hub for Sichuan furniture. Initially, Bayi Furniture Factory faced closure in the early 1980s, but under the leadership of Wang Xuemao, it transformed into a thriving enterprise. Wang emphasized the importance of uniting smaller players in the industry, likening them to "scattered sand." He noted that aligning these entities under a common vision could create a powerful force driving Chengdu's growth as China's third largest furniture production base. In conclusion, Chengdu's furniture industry continues to thrive, leveraging innovation, collaboration, and market-driven strategies to maintain its competitive edge and expand its global footprint.

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