China has entered the aging society, the huge potential of the elderly furniture market

The aging of the population is the result of socio-economic development, general improvement of people's living standards, improvement of medical and health conditions, and advances in science and technology. As the aging population continues to deepen, especially the aging of the elderly population, it will also have a broad and profound impact on various areas such as social and economic development and people's lives. In the market, many families do not actively mention the design of elderly rooms during renovation, and buyers in the market generally reflect that they want to buy special products suitable for the elderly, which can only be found in many “young” products. Needle in a haystack. For sanitary products alone, there are currently no bathroom facilities tailored for the elderly. Some merchants said that this part of the consumer market has a small proportion, and there is no need to put out special energy to do it. The furniture that can be used for rest, such as beds and sofas, is more of a soft and flexible element that only makes young people feel comfortable. When the elderly are resting, they don’t really like the feeling of “deep in”. And the soft bed and seat also have a negative impact on the health maintenance of the elderly waist and legs. When it comes to old-fashioned furniture, many merchants only start with materials, colors, and styles, but rarely notice the true feelings of the elderly. Chen Yizhong, a researcher at the Research Center for Ageing of the Chinese Academy of Social Sciences, once said: "The information provided by relevant parties shows that at present, the annual pension, reemployment income, and family and friends' financial support for the elderly in China can reach 30 to 400 billion yuan. In 2025 and 2050, the potential market purchasing power of the elderly is expected to reach 1.40 billion yuan and 500 billion yuan. It is indeed a big cake. It depends on how the furniture business 'eats' it. China is now entering an aging society. This means that in China, the elderly population will account for the majority of the population. Due to age and physical reasons, the elderly are also the family members who have stayed at home for the longest time, and are also the family members who have the most contact with furniture. For the elderly, to have a comfortable old age, they need a suitable set of furniture. The furniture industry is a traditional Chinese industry, but with the development of the times, people's requirements for furniture are not stagnating in it. Traditional performance - practicality At this stage, artistry and appreciation have become two essential genus of modern furniture. It is also a necessary condition for the furniture products to win in the fierce market competition. It is precisely because the consumer market allows furniture to incorporate more and more fashion elements, so many producers, when designing and producing furniture, only Focusing on the psychology and preferences of young consumers, but neglecting a potential consumer power in the furniture consumer market - the elderly. Zhu Changling, vice president and spokesman of the China Furniture Association, said in an interview with the media that most furniture production now Only pay attention to the psychology and preferences of young impulsive consumers, but ignore the “big ingot” around them – the consumption power of the elderly. This market will open up another door for profit for furniture companies. At the same time, some furniture companies have expressed their optimism about the elderly furniture market, and some enterprises have indicated that they are studying furniture suitable for the elderly. China is a big consumer country and an ancient civilization. "filial piety" is also one of the traditional virtues of the Chinese nation. To filial piety to parents and choose a comfortable piece of furniture for them, many young people are willing to What the parents do, tailoring the furniture for the elderly, and creating a furniture brand based on elderly furniture is also a thing that furniture companies are worth doing. China is gradually entering an aging society, and savvy businesses are beginning to pay attention to the elderly. The product market used by people. At present, the products in the furniture market are not very good and deeply research the needs of the elderly. This is an opportunity to create product differentiation. From the feedback of many stores, the furniture of the elderly has begun to be generated. Demand. The current elderly people have begun to have a tendency to live with their children. When children buy furniture for the elderly, they are more inclined to choose furniture products for the elderly. It is safe and convenient to use, and the style is stable and strong. The main appeal of the elderly furniture.

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