Traditional building materials market transformation, survival, high-end home wars become hot

With the domestic building materials and home giants such as Red Star Macalline and Real Home, the traditional building materials market in Fuzhou is facing an unprecedented impact.
Traditional building materials market transformation "survival"
In the past few days, reporters visited the Fuzhou building materials market and learned that due to the house expropriation of the Jinan Hengyu Group project, the southern decorative materials market will be relocated to the opposite side of the South Railway Station. At present, the first phase of the new market has entered the renovation stage, and more than 20 shops have settled in.
Coincidentally, the traditional building materials market in the urban area - Shangdu building materials market has also begun to upgrade and transform to the mid-to-high-end stores. At the same time, many warehouses around the original southern decorative materials market took the opportunity to be converted into shops, attracting merchants to settle in, and rents have risen and followed several times.
At present, the first phase of the new southern decorative materials market covering an area of ​​about 100 acres has been basically completed. Entering the stage of decoration and fire protection construction, about 20 merchants have settled in, and most of the stores are still being renovated.
“The new market still uses the simple structure of steel frame structure. Up to now, the first phase of the shop has signed nearly 90%.” Yang Bingren, chairman of the Southern Decorative Materials Market, said that they had tried to shop in Xindian, Mawei and even Minhou Nantong. Looking for a new location, and finally choose near the South Railway Station, mainly because of convenient transportation. And according to Fuzhou's "Twelfth Five-Year Plan", it has also been positioned as a warehousing and logistics center.
It is understood that the new southern decorative materials market will be more complete, involving hardware, sheet, plumbing, ceramics, sanitary ware, furniture, etc., and the scale will be even larger. "200 acres in the second phase and more than 100 acres in the third phase are already under planning." Yang Bingren revealed.
As the southern decorative materials market moves out of the city, another traditional stall market, the Shangdu building materials market, is also actively undergoing transformation. According to Huang Zulei, manager of planning department of Fuzhou Shangdu Forest Products Trading Market Development Co., Ltd., the market will invest 300 million yuan in six phases for transformation. The first phase that has been started is the integration of floors, wooden doors, stairs, etc. “The traditional booth market has been unable to meet the needs of consumers, and upgrading is an inevitable requirement for market development.”
As the traditional booth-style building materials market has moved out of the city, the high-end home sales market in the city is close at hand.
Last month, Red Star Meikailong Fuzhou's first branch, Fuzhou Sandi Shopping Mall, opened in Wanbao Business Circle in Taijiang District. The total construction area of ​​the store reached 125,000 square meters, targeting the high-end of furniture, building materials and home furnishings. Fashion home store.
The home of the home furnishing giant, its first branch in Fuzhou is located on the tea pavilion on the August 17th road, covering an area of ​​60,000 square meters. The mall has 8 floors and is also scheduled to open in October. It is said to be Introduced more than 200 well-known building materials home and abroad brands.
According to the transformation and upgrading plan of Shangdu Building Materials Market, Shangdu Building Materials Market will build a brand home living experience center and build a large shopping mall of 60,000 square meters, which will shift its positioning from the low-end to the middle and high-end.
According to industry analysts, with the increase in consumer demand and the demand for improved city appearance, the traditional building materials market in the urban area will eventually be eliminated if it does not undergo transformation.
The urban area will welcome high-end home wars: the old market warehouses have doubled their store rents. Although the traditional building materials market has moved out of the city, there are still some merchants who choose to look for stores in the city.
Up to now, only half of the merchants in the old southern decorative materials market have signed up with new markets, and many old merchants are still waiting to see.
The merchants currently entering the new location of the southern decorative materials market are mainly wholesalers who need large-capacity storage. A new painter business owner in the New South Building Materials Market introduced that the low rent of $30 to $40 per square meter in the new market and the previous rent-free offer are indeed very attractive.
Around the old site of the southern market, many warehouses have been changed into storefronts. The original rent of 20 yuan per square meter has risen to 110-120 yuan / square meter.
According to industry insiders, according to the progress of the project of the Hengyu Group project, the plumbing hardware market in the southern decorative materials market will also be relocated in early September, and Yaolong Chemical will stop production at the end of October. Most of the building materials wholesale markets in most cities in China are outside the Third Ring Road. The old market of “South” has been broken up. From the perspective of the development of Fuzhou urban planning, the temporary shops around it may not last long.

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