After the holiday, the home market will be dormant on March 15 or hot sale.

During the Spring Festival, Xiao Bian visited Nanchong (Weibo) a number of home stores. After several rounds of promotion before Christmas, New Year's Day and Spring Festival, the home industry finally entered the "sleeping" state, and the whole business was closed. Starting from the 7th (the eighth day of the first month), Nanchong (Weibo) home stores opened one after another. At present, there are no promotions other than some specials. Compared with the hot years ago, today's home stores are extremely calm. Some people have joked, "Does the store also commit post-holiday syndrome?" But in the eyes of the industry, "this is the tranquility before the storm." It is understood that large-scale promotions are expected to occur during the March 15th period. After the holiday, "3·15" or hot sales were sold at the end of last year. After the final rounds of "Bombing" before Christmas, New Year's Day and Spring Festival, many of Nanchong's home stores were closed on New Year's Eve. . During the Spring Festival, the reporter visited Nanchong (microblogging) Big World Furniture City, Guangcai World, Jiayi Meiting and many other home stores, all of which went out of business. According to industry insiders, this is the only “sleep” tradition in the home industry during the year. Recently, the reporter saw in Jialing Guangcai World International Home Experience Hall and Jiayi Meiting of Renmin Middle Road that there are few customers in the store, the sales staff is not enthusiastic, and there is no discount promotion. When the reporter asked if there was a promotion during Valentine's Day, most merchants said that there was basically no promotion recently. "I suggest you come back at 3:15. Of course, you can also pay the gold order now. You can give it to you at the time of 3.15, which is definitely more favorable than now. Now we mainly distribute Christmas and New Year's Day. Order." A brand sofa staff said. Avoiding customers who are out of business can contact customer service in advance yesterday. The reporter saw in the World Furniture City and the North Sichuan Building Materials Market that in the case of large-scale reopening of the store, there are also a few merchants who are still closed and have not finished the Spring Festival holiday. It is understood that most of the settled merchants in Nanchong (microblogging) home stores will return to the New Year during the Spring Festival, and there are fewer owners of decoration at this time, so the major home stores have made corresponding business hours during the Spring Festival. Adjustment. The reporter reminded consumers to arrange shopping time reasonably and avoid the out-of-home period of the home store. In addition, before going to the home store, consumers should contact the customer service of the home store to consult the business hours before making a shopping plan. Store trend? ? If there is a purchase intention to purchase during the March 15th period, this is the off-season of the home industry. Most of the decoration companies will have a short downtime during the Spring Festival. Consumers have little demand for furniture, building materials and other products. Therefore, Nanchong (microblogging) major home stores did not set up large-scale promotional activities for the Spring Festival holiday. In this regard, industry insiders said that most of the home shopping malls offer a small margin, if consumers have plans to buy home products, it is best to wait until March, especially during the 3.15 consumer rights day, many home stores There will be promotions for giving back to consumers. There are two major factors contributing to this phenomenon. On the one hand, the Spring Festival is approaching, the citizens are busy setting up new year's goods, visiting relatives and friends, and have no time to take care of home decoration; on the other hand, it is the “double festival” promotion that ended before the year, overdrafting some of the consumption, making the sales in the home market enter the “long holiday”. ". However, some insiders suggested that using this period to promote the 3.15 promotion in advance, not only allows consumers to know the discounts of the required products in advance, but also for the merchants to gather potential customers for the 3.15 activities.

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