Actually Home Enters the "Hundred Stores" Era

From 1999, the House opened its first store in Beijing, and on November 15 the opening of the Yanbei Road store in Lanzhou, it took home for 15 years to open 100 stores nationwide, becoming a leading company in China's home building materials distribution industry. one. In the industry, Actually Home has repeatedly innovated in terms of service standards, business models, and other aspects. In the future, actually, the home will accelerate the speed of opening stores. After five years, the total number of stores will reach 500.

On November 15th, actually the 100th branch of the House - actually home Lanzhou Yanbei Road opened. On November 16, the 101st Beijing Bajiao Store opened. Up to now, actually home chain stores have spread across 27 provinces and municipalities across the country. The business area has reached 5 million square meters and annual sales have exceeded 35 billion yuan.

Beijing Guoran Home Investment Holding Group Co., Ltd. was established in March 1999. In 2005, Actually Home opened the first store outside the city - Shanxi Taiyuan Spring Store. According to statistics, from 2006 to 2008, there were 3 stores opened every year; in 2009, there were 8 stores; the number of stores opened every year from 2010 to 2013 increased year by year; this year it reached its peak and a total of 20 stores opened for business.

According to reports, there are two kinds of direct operation and franchise in the actual operation of the store. Among them, the vast majority of stores use the form of direct operation, which is wholly invested by the House of Actual. The main form of the franchised stores is the commissioned management shop, which is funded by the partners, and actually the family dispatches personnel to take charge of the operation and management.

Create an alliance shop with actual standards

Although there are many stores in the home, the positioning is basically the same: the scale is generally around 100,000 square meters, and generally the initial investment is more than 50 million yuan. It insists on the high-end business positioning of the home, and selects domestic famous brands and imported brands. The company also built operating characteristics on the basis of mid-to-high-end positioning, and created various operating formats such as imported furniture halls, mahogany city hall, Europe and America Carnival, and soft accessories center.

In the service standards, actually home has launched a month without reason to return, first payment, delivery and installation delay, green environmental protection and other service commitments, and adhere to the promotion of stores in the country.

Wang Linpeng, president of Beijing Everlasting Investment Holding Group Co., Ltd., said: "The store of the actual home is not the kind of 'only name', but the key output brand and output management. All companies rely on capital to expand, and the brand The output of management is the highest level."

Future: Average open 7 stores in January

Wang Linpeng said that "the era of 100 stores" is the beginning of a new era of the home. In the next three years, actually, the House Branch will reach 200 stores; in the next five years, the stores of the House of Actual Home will cover most of the prefecture-level cities in the country, and the total number will reach 500, and the annual marketing will exceed 100 billion yuan. Based on this calculation, in the next five years, there will be an average of 7 home-made home stores in one month, and after five years, the turnover of the home will be almost three times that of today.

Qin Zhanxue, vice president of the China Building Materials Circulation Association, said: “In the face of reduced overall market demand, small businesses can only shrink and close, but large companies are increasingly able to integrate in this market. The actual home is a typical example. The competition in the building materials circulation market is fierce and obvious, but there is no vicious competition. This means that market integration is still in progress, and one or two big brands will lead the market in the future.”

Industry voice

Actually will create O2O platform

● Wang Linpeng, President of Beijing Home House Investment Holding Group Co., Ltd.

At present, actually the home is investing heavily in building an online sales platform for the home, and it will be integrated online and offline within two years. We plan to unify the online and offline sales of all stores in Beijing in 2015 and promote them to branches nationwide in 2016. At the same time, it created a logistics service platform in Beijing and promoted it to the whole country, providing manufacturers and distributors with difficult problems such as difficult to find warehouses, high logistics distribution costs, and low logistics management efficiency, providing consumers with more convenient and efficient services.