Good home fire equipment market

In the modern world, home fire safety has become a growing concern. Fire-fighting equipment for households includes items such as fire blankets, escape ropes, emergency devices, descending systems, fire extinguishers, and self-rescue breathing masks. China's home fire protection industry has been around for over two decades, with a wide range of products now available. These tools have evolved to offer more comprehensive functions, better meeting the needs of families in case of emergencies. The tragic "11.15" fire in Shanghai in 2010 sparked renewed interest in home fire safety. Following this incident, the Ministry of Public Security's Fire Bureau issued a guide titled "General Knowledge on Family Fire Emergency Equipment," recommending that every household should have portable fire extinguishers, fire blankets, self-rescue breathing apparatuses, descending devices, and high-intensity flashlights with visual and audio alarms. According to official data, approximately 150,000 fires occur in China annually, with nearly 50,000 being residential fires—accounting for about one-third of all incidents. Over 800 people lose their lives each year, with more than 70% of fire-related deaths occurring in homes. Despite this, less than one fire extinguisher is found per 1,000 households, highlighting a major gap in preparedness. Many people recognize the importance of fire safety but still believe that fires won't happen to them. As a result, they are reluctant to spend money on products they might never use. This mindset leads to underutilization of essential fire safety equipment. According to industry experts, some individuals even view fire extinguishers with suspicion, believing that owning one could invite disaster. Additionally, concerns about product shelf life remain a common issue among consumers. Recently, Hangzhou introduced the "Hangzhou City Construction Project Fire Management Regulations," encouraging new housing developments to provide home fire emergency kits per household. This marks the first time that "home fire emergency equipment" has been included in local regulations. In February 2012, Hangzhou launched the "Gongshu Guanai Empty Nest Elder Fire Safety Fund," distributing free fire safety equipment to elderly residents. Government-funded purchases help bring these essential tools into homes. Including fire safety equipment in legislation is a significant step forward for the market. Although the law is currently voluntary rather than mandatory, it represents a positive shift in awareness and policy. Other regions have also taken similar actions. For instance, after a recent fire in Wenling, Wenzhou’s Yongjia Fire Department urged the government to purchase "four essentials"—escape masks, ropes, flashlights, and extinguishers—for rental properties housing over 30 people. By March 12, over 300 sets had been distributed to areas with concentrated rental units. The 2010 Shanghai fire played a crucial role in boosting the household fire equipment market. In recent years, multiple provinces have introduced policies to promote or mandate the installation of home fire safety tools, which is expected to drive market growth. The goal is for these laws to be effectively implemented, ensuring that fire safety equipment reaches homes, especially in rental properties, ultimately providing greater protection for people's lives.

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