The 12th Xi'an International Furniture Fair ended successfully

On October 21, the four-day 12th Xi'an International Furniture Fair and the 3rd Xi'an International Redwood Classical Furniture Fair concluded successfully at the Xi'an Qujiang International Convention and Exhibition Center. The event featured over 400 prominent products, with thousands of new items making their debut. A total of more than 60,000 domestic and international buyers attended on-site, including over 10,000 dealers. The exhibition generated nearly 200 million yuan in intent deals, with active on-site transactions. Amid a generally sluggish market for similar exhibitions, this event managed to stand out and achieve strong performance. [Image: Mubaomeijia modern Chinese style solid wood double bed combination] **Standing at the forefront of fashion, leading furniture trends** At the furniture fair, a range of "big names" such as civilian furniture, mahogany furniture, office furniture, raw materials, home accessories, woodworking machinery, and more gathered on the exhibition floor. Brands like Fule Furniture, Daming Palace Industrial Group, Mingzhu International Group, Actually Home, Western Redwood Expo City, Malaysian Furniture Brand, Dr. Jin Jin Home Furnishing, Zhongrui Modern Furniture, Nanyang Dick Furniture, Jianwei Human Furniture, Gu Home Furnishing, Giant King Furniture, Daming Puwei Technology, Shengbaishi Redwood Furniture, Yugantang Redwood, and Honglin Honglinmeng Group all showcased their latest bestsellers. The booths at the exhibition stood out with unique designs, such as the red and white "museum"-style structures and high-door layouts, which were smarter and more fashionable than previous years. Exotic pieces like the golden silk wood bed, eco-style irregular bars, light and translucent bamboo furniture, adjustable-angle office lounge chairs, beautifully carved wooden rice tanks, rosewood vanity boxes, and classic European-style wooden hooks captivated visitors from across the country. The one-fold furniture auction on the 19th and 20th saw popular items like Fule mattresses, Giant Star mattresses, and Guangxing furniture sold at special prices, drawing large crowds. **Innovative ideas shaping the future of the industry** On the first day of the event, the "2013 Summit Forum on the Development Trend of Furniture and Home Furnishing Markets in Central and Western China" was held in Hall B2. Zhu Changling, chairman of the China Furniture Association, emphasized that Shaanxi's furniture companies have made significant progress under the influence of the region's favorable development environment. He highlighted the construction of industrial parks and development zones, where competition has driven innovation. Zhu recommended that Shaanxi-based companies learn from Sichuan's successful models, such as furniture experience stores and trade-in programs, to expand their dealer networks and promote brand growth through product and design innovation. Jin Xifeng, chairman of the Shaanxi Furniture Association, noted that local companies are focusing on regional innovation and reform. Companies like Fule and Nanyang Dick have expanded nationwide, helping many local enterprises grow alongside them. **A platform for cross-provincial communication and cultural exchange** Beyond the rise of local brands, this exhibition also played a key role in promoting national furniture culture exchange. Organizers invited Anji County, Zhejiang Province — known as the "hometown of China’s swivel chair" — to participate in a group exhibition. Brands such as Qianglong, Henglin, Botai, Zhongyuan, Fuhe, Dongrong, Wanchang, and Shengxin showcased their products, offering fresh insights for the industry. It is reported that nearly 90% of the manufacturers at the event found ideal distributors. Anji Pavilion and Mingzhu Group signed strategic cooperation agreements with the organizers for the 13th Xi'an International Furniture Fair in 2014, confirming their continued participation. It is expected that next year's exhibition will cover an area of 60,000 square meters. (Editor: Peter)

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