Recent changes and developments in the furniture industry

With the continuous growth of the furniture industry, many companies are constantly seeking new paths for development. Challenges such as brand building, product innovation, and enterprise transformation have become more prominent. In this fast-paced environment, how can businesses stay relevant and competitive? **Increased Brand Concentration** The expansion of branded furniture stores has reached its peak in recent years. Forming chain cooperation with these stores allows for a "bundle" relationship with high-quality partners. As these stores expand, local furniture companies have also followed them into the country. Furniture brands with strong regional characteristics are now gaining nationwide recognition. High-quality home stores bring well-known brands to every corner of the country. As furniture brands grow, so does their concentration. Industry experts believe that after years of competition, the furniture sector has formed a clear first and second tier. Approximately 5% of national enterprises lead the market, 30%-40% follow, and some are struggling to catch up. The remaining 30%-40% face increasing challenges, while others have already exited the market. As competition intensifies, brand concentration will become even more pronounced. **Appearance Patents Are More Valued** In the early stages of Chinese furniture development, it was often described as an era of "learning and imitation." Many branded companies once copied designs, and patent protection was virtually nonexistent. However, in the past two or three years, at furniture exhibitions, there have been instances of “kick the pavilion” due to patent disputes. Established brands have taken legal action against each other, and complaints related to appearance patents have become increasingly common. Industry insiders attribute this trend to the growth of brands and rising competition. Previously, competition wasn't as fierce, and copying was less direct and mostly safe. Gao Fei, executive director of Futaba Furniture Group, believes that as companies focus more on original design and brand awareness, they are inevitably encountering infringement issues. Some companies with R&D capabilities cannot tolerate plagiarism, which is harmful to the entire industry's development. **The Rise of Personalized Brands** As consumer demands become more diverse and personalized, the furniture industry has undergone significant changes. Alongside mass-market brands, the market now features a wide range of specialized furniture. Niche brands have emerged, focusing on specific styles such as modern Chinese, European, and American designs. Brands like Ronglin Shijia and Fuyi Furniture have gained popularity by catering to distinct tastes. Experienced store managers note that with the diversification of decoration styles and individual needs, furniture trends are becoming more distinct. Small spaces may require simplicity and practicality, while larger areas might seek comfort and aesthetics. From Mediterranean to romantic pastoral, Korean to European and American styles, the more personalized the demand, the more segmented the market becomes. Some niche brands, though not large in scale, offer highly personalized products that attract a loyal customer base. These brands may not have high output, but they thrive by meeting specific market needs. Zhu Changling believes that such changes are inevitable with the growing diversity of consumer preferences, and new business models will continue to emerge. **Consumer Hotspots Are Gradually Shifting** A few years ago, panel furniture dominated the market. However, as consumers become more environmentally conscious and seek natural materials, solid wood furniture has gained popularity in the mid-to-high-end segment. Today, solid wood is the main choice in the high-end market, followed by panel furniture. European and American styles are not limited by space but come with higher price tags. Mahogany furniture has also become a hot topic in recent years. Once panel furniture ruled the market, but now, European, American, solid wood, and niche brands coexist, reflecting a diversified consumption landscape. As a result, traditional panel furniture brands like Yifeng and Qiangli have introduced solid wood lines. Industry experts suggest this shift is linked to changing consumer habits and profit margins across different furniture categories. **Independent Stores or Trend** While most furniture brands still rely on department stores, a few like Qumei have operated independently for years. Since 2011, independent furniture stores have begun to appear in Beijing, offering a broader range of products in larger spaces. These stores allow better display of corporate identity, design, and culture, giving them more vitality and potential. Industry insiders believe that the future of retail lies in home squares and specialty stores. Although it's unclear if independent stores will dominate, they represent a stage in industry development. As brands strengthen, they may choose to open their own stores to enhance brand influence. This process supports brand growth and improves marketing efforts. With greater brand awareness, more companies are expected to build independent stores outside of traditional retail spaces, allowing for more systematic product displays and greater freedom. **E-Commerce Has Pioneers** E-commerce is seen as the future of the furniture industry, but the timing and method remain uncertain. Many companies are still experimenting with online sales, distribution, and managing conflicts with traditional distributors. Issues like transparency, standardization, and profit-sharing need careful consideration. Zhao Ruihai, who has explored e-commerce, believes it requires breaking through traditional thinking and focusing on user needs. If e-commerce becomes completely independent, current market conditions may not support it. Solving the e-commerce puzzle remains a major challenge for the industry. **Fierce Market Competition** The global economic situation, including the financial crisis in Europe and the U.S., has impacted domestic growth. Meanwhile, government policies on real estate have affected transaction volumes, putting pressure on furniture companies. As one industry expert noted, “These days won’t last forever.” (Editor: Peter)

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