Polished tiles market has become an industry trend

In recent years, the polished tile market has become a major trend in the ceramics industry. As the industry shifts and South China's ceramic sector continues to develop, new production areas have emerged, leading to significant changes in the industrial structure. With the massive demand for tiles in China, which is the largest brick product market, many manufacturers have increased their polished tile production. At the same time, antique tiles and other alternatives are steadily taking market share, resulting in intense competition. To survive and grow, enterprises in the polished tile sector have increasingly focused on expansion. This has led to a trend of "seizing land and occupying mountains" across the industry. Foshan, as a key player, has dominated the market with its strong brand presence. Nearly half of the top polished tile brands in China originate from Foshan, showcasing its leadership in the sector. The city’s Shiwan area, once the core of Chancheng, has expanded to surrounding towns, forming the world's largest and most complete ceramic industry cluster. Foshan remains the country’s largest ceramic production and export base. In the early 1990s, the polished tile market saw slim profit margins, but Foshan quickly rose to prominence by adopting advanced European machinery. Brands like Dongpeng and Eagle became pioneers, driving rapid growth. After over two decades of development, Foshan polished tiles set the gold standard. High-end projects often choose Foshan-made products. However, in the mid-to-low end segment, rising costs and competition from emerging regions have weakened Foshan’s market position. To maintain its edge, Foshan-based companies have embarked on an industrial relocation strategy. They have established operations in areas such as Faku, Jiajiang, and surrounding provinces like Jiangxi, Guangxi, and Hunan. These new locations allow them to target third- and fourth-tier markets, reinforcing their national presence. Zibo, another major player, has seen rapid growth in its ceramic industry, ranking second nationally in architectural ceramics. It has developed well-known brands like Dongyue and Asia Miner. However, Zibo’s polished tile market faces challenges as neighboring regions build their own production bases, reducing its competitive advantage. Sales have slowed after major fairs, and many companies are adjusting strategies—diversifying product lines and investing in equipment upgrades to boost value. Gao'an, supported by government policies, has grown into one of Jiangxi’s largest ceramic production bases. Since 2006, the industry has experienced rapid expansion, with high annual growth rates. Gao'an’s strategy has been to compete through low prices, capturing market share in lower-tier cities. However, increasing production capacity has intensified competition, prompting some companies to register brands in Foshan to enhance perceived value. Jiajiang, known as the “Western Porcelain Capital,” has a thriving ceramic industry that radiates across the southwest region. Though traditionally associated with low-end products, local companies have improved under the influence of Foshan brands and regional development projects. The Wenchuan earthquake reconstruction and Western Development initiatives provided new opportunities, helping Jiajiang establish itself as a major ceramic hub. Faku, now recognized as the “Northeast Porcelain Capital,” has attracted numerous domestic and international firms. Its favorable investment environment has led to the establishment of over 145 ceramic companies and hundreds of production lines. With strong demand in Liaoning and the northeast, Faku is gradually dominating the regional market. Overall, the polished tile industry is evolving rapidly, driven by shifting production centers, competitive pressures, and strategic expansions. Companies are adapting through innovation, branding, and geographic diversification to stay ahead in this dynamic market.

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