There are three major problems in the fierce competition in lighting lighting industry

From the 90s of the last century, consumers took delivery of bulky electrical products to the site and took more than ten minutes to sign. Today, no matter what the delivery person of a home appliance supermarket, they only need to send the goods to the consumer's home. , can immediately let consumers sign. The change of this era is based on the growing maturity of the home appliance industry. Consumers' familiarity with the product is the foundation of trust. Second, the fierce service competition has forced most home appliance stores to launch any product quality problems within 7 days. To achieve unconditional return policy.

In contrast, the status quo of the lighting industry, lamps in the bargaining, quality inspection, distribution, installation and after-sales have similar phenomena. There are thousands of lamps and lanterns in the lighting industry, and the price difference between lamps of the same model and different brands is very obvious. However, it is difficult to judge the difference in quality from the appearance. This has led to a higher profit for the lamps and television dealers. Good, but consumers always expect to get inexpensive lighting fixtures, matching quality inspections and market approvals to guide the price system, resulting in turmoil in the lighting market trading. In addition, since the lamps are fragile, they are also distributed, installed, and sold. There are certain disputes. In general, at least three of these issues cannot be avoided:

Traditional channel trading is inefficient

In traditional physical stores, consumers will “see the truth” through repeated “touch and feel”. Compared with the technical content of large home appliances, the technical content of lighting products is basically “infant”, from a technical point of view. As far as the consumer of the lighting product is concerned, it is basically impossible to find the quality problem. When the home appliance product does not need to be “tested and touched” to verify, the “touching touch” of the lighting product falls into the form and process. Is self-consolation. In other words, if the trust foundation is sufficient, this process and form can be omitted, and the transaction efficiency of the channel can be improved.

Unable to protect consumers' interests

As an ordinary consumer, it is necessary to obtain the most convenient product under the premise of constant product quality, and is unwilling to pay the cost of the existence of obvious differences, and hopes that the service will be guaranteed. In the market economy, complete market competition will inevitably push mature products and industries into such a situation. Being guided by consumer demand will inevitably require companies to provide cost-effective products and establish differentiated competitive advantages through services.

The cumbersome and complex process has virtually increased costs

This is not only the cost of the consumer, but also the cost of the business. If the Internet can achieve "what you see is what you get," why do consumers need to go to the busy building materials market to walk some of the unnecessary processes and forms themselves? Why do businesses spend a large amount of decoration costs in the market of affordable land? For the product to discuss a "selling"? The biggest advantage of the traditional channel has also become his biggest disadvantage.

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