The survival, development and innovation of small and micro enterprises

Nowadays, the development ideas of some small enterprises are very simple. In their view, the small enterprises and the technical content of the products are not high. They do not involve any "innovation". The way they maintain the development of enterprises is mainly to see whether the quality of products is up to standard. And maintenance of the original customer base. So what are the issues that they really should pay attention to for small and micro enterprises?

The author believes that what small and micro enterprises value depends on its positioning, which is usually the corporate strategy.

If positioning is a supplier of branded enterprise accessory products, it should be the quality of the product. As long as the quality of the components is up to standard, it will be able to go with the brand companies. Of course, it is also necessary to pay attention to the position of the supporting enterprises in the industry and the market trend of the overall products, to avoid the ignorance of the overall product when it is eliminated by the market. What we have to do is to plan ahead and develop other accessory manufacturers or accessories according to the production capacity. In this way, it is found that small and micro enterprises that make supporting parts should also be prepared for innovation.

It is true that the small and micro enterprises of abrasives and abrasives will not be eliminated after the current market trend. By doing their own matching parts and maintaining good customer relationships, they will be able to live more moist. However, we must not be wary of such a reality: rising raw material costs, rising labor costs, coupled with lower industry entry barriers, more and more competitors. How to maintain the stability of the workforce and how to maintain the stability of our customers has become a long-term survival problem for small and micro enterprises. So even if you don't make product innovations, at least you need to manage innovation.

Coincidentally, there was a boss last night who discussed the issue of employee stability. Although he is not an abrasive tool, the questions raised are universal: the boss teaches the employees, they start their own business and then compete with themselves. Made him no longer dare to train his subordinates, the important link is to personally work. The staff is stable, but the business can't develop, and they are still very tired.

Why is this? Because China's SMEs are mostly managed in a backward way, there is no decentralization and authorization awareness, there is no sense of cooperation and win-win, and there is no idea of ​​letting employees and enterprises develop simultaneously. In the industry with low barriers to entry, almost every day, the actors and actresses resign and start their own business. Everyone is commonplace and even accustomed to it. As everyone knows, China's small and medium-sized enterprises are not big, and they are inseparable from China's deep-rooted cultural traditions - this is the fact that Ning is not a phoenix.

Everyone knows that in the ocean, only the aircraft carrier can withstand the wind and the waves, and the one-leaf canoe cannot travel far. Especially in today's global integration, Chinese entrepreneurs and SME owners are ready to think about long-term development strategies. If you still hold the mentality of "the emperor takes turns to do my home next year", or the mentality of "there is a drunkenness in the present," I only want to make a fortune today, and the small rich is safe, not thinking about becoming bigger and stronger, not thinking about building a long-lasting brand. Then, the fate of a Chinese company's short-lived fate or curse cannot be broken. We can only repeat at a low level, the company switches between different bosses, and the employees work in different factories. The enterprise has no ultimate dream. The employees have no sense of accomplishment and belonging. The hat of the "world factory" will be heavily attached to the Chinese.

Any big company grows up from a small business. I don't mean that all companies have to be big, but I advocate that all companies should do it for a long time. Even if you don't have the dream of building a century-old foundation, you should at least have the idea of ​​making a company exquisite.

Once a small micro enterprise decides to exquisitely make a business, then you will find that there are still some problems in the quality of your products, because you still have rework and rework, and there are also unqualified products; you still have a lot of waste, and there is waste of materials. There are also waste of personnel and waste of equipment; you will also find that there are many places in your business that cannot satisfy customers, and there are many practices that make employees negative or inefficient. Can it be said that these do not need to change? Is change not innovation?

We also don't think that innovation is a technological invention, and innovation is a patented technology. Broaden your horizons, change traditional thinking, and innovate everywhere! Changing the way products are produced is innovation, changing the way behind work is innovation, changing the unreasonable layout is innovation, and all aspects of corporate management are innovations.

Innovation is not a patent of a large enterprise, nor is it an expert's patent, an enterprise innovation, and everyone can do it. As a business owner, you don’t have to do everything yourself. It is enough to provide employees with an innovative atmosphere and bold encouragement. Innovation does not necessarily cost much. The innovation of small and micro enterprises is more reflected in the breakthrough of ideas, reflected in the transformation of methods. In fact, there are many places where small and micro enterprises need to change!

Small and micro enterprises need innovation, and small and micro enterprises can innovate. Emphasis on innovation, innovation is ubiquitous! Innovation is the theme of enterprise development forever! Development and innovation will always be together!

Paying attention to product quality, paying attention to customer interests, and innovation are not contradictory. Small and micro-enterprise bosses change their own reliance on personal ability to run a business is the biggest innovation!

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