Redwood furniture new standard purification market

When consumers buy mahogany furniture , they pay more attention to materials, craftsmanship, and shapes than ordinary furniture, but because they contain a lot of common knowledge of wood and classical furniture, they need to do enough homework before buying.

After the implementation of "General Technical Conditions of Redwood Furniture" in August 2012, consumers can relax more easily. The new standard not only regulates the terms and definitions of mahogany furniture, but also categorizes the proportion of wood materials, requirements, and quality as a mandatory standard, stipulating that "product guarantee documents should be mentioned in the sales contract of mahogany furniture products, that is, product manuals, mahogany furniture Product quality card, product certificate.



"Take this" one book, one card, one certificate "as the legal basis for future disputes over the use of materials. In this regard, the consumer market has paid great attention to it, and many companies have begun to take action. The “Redwood consumption is more at ease” forum event, the heads of the redwood enterprises said that the new standard not only purifies the market, but also protects the legitimate rights and interests of consumers.

New practice standards for companies

What material is used in a piece of mahogany furniture? Consumers often put a question mark in their minds about the salesperson's answer. According to the "General Technical Conditions of Mahogany Furniture", "The content of the mahogany furniture product quality express card should be consistent with the actual product." This rule will make it easier for consumers to purchase in the future, although it is not until February next year. There is still a period of enforcement, but many redwood companies have produced the first batch of quality cards.

"Quality express cards will not expire, consumers are also very concerned about this. We implement them one by one in accordance with the provisions of the document, which can well protect the rights and interests of consumers. The promotion of express cards must have legal effect, and it is Mandatory standards. If it is done in accordance with the standards one by one, the enterprise will not dare to write indiscriminately. "Pan Haiying, manager of the Beijing area of ​​Youlian Redwood, believes that the new standard of redwood regulates many aspects such as terminology, definition and production process. It is a great progress. After more than two months of brewing, Youlian was equipped with this card for each product last month.

Wu Xinjian, chairman of Jinfei Redwood, said that since the end of August, the company has been doing all in accordance with the new standards. He believes that it is not too difficult to implement. Many companies in the market have already begun to do so, which is also very beneficial to reputable brand companies.

In order to comply with the new standard, Taihe Muzuo also re-produced the product collection manual. The founder Guan Yi introduced that in their product collection manual, the content required by the new national standard was marked in detail, and a collection manual was equipped for a furniture . "This collection manual contains furniture coding, anti-counterfeiting codes, real scene photography, production techniques, techniques, and mahogany common sense, including some judgments when the product has problems and matters needing attention during the use of mahogany.

"That is to say, from the past production methods to today's new standards, the materials and processes are reflected in this manual." He said that this will not only allow consumers to understand the product itself, but also consumers Learn about the knowledge of Redwood.

Huang Yongheng, general manager of ATM Redwood North District, also said that at the stage of drafting new standards, the company's version of "quality certification" has been launched, but it has not been widely promoted. Since August, each product is equipped with a product quality express card in accordance with the new national standard.

The store provides a promotion platform for the new standard

The spontaneous promotion of quality express cards by mahogany enterprises is conducive to shaping the brand image and enhancing market competitiveness, and the mahogany furniture store that accommodates more brands regards them as a key task to supervise the implementation of enterprises, which lays the foundation for creating a good mahogany consumption environment. Ren Chengzeng, former vice president of Home, told reporters that it will drive enterprises in the Redwood City Hall to better understand and implement the "General Technical Conditions of Redwood Furniture" and introduce consumers to the changes brought about by the new standard.

Jiang Dingsheng, general manager of Redwood Street, mentioned in the forum that in September, the store organized a Redwood merchants to hold a new national standard training course, and asked redwood experts to explain the specifications in the new standard, including how to fill in the wood and tree species in the sales contract , How to make a quality express card that meets the regulations, etc. "Some companies in the store have product express cards or certificates of qualification, but they may not be able to do so in all aspects. Therefore, the store allows them to design their own quality express cards according to their actual conditions, which can include their own business philosophy and do Different styles, but must meet the requirements of the new standard. "

"Most redwood merchants have heard about it now, but some may not have started. Therefore, the store should play a positive role in promoting it." Zeng Yongjie, general manager of Hongbo Pavilion, said that he is responsible for consumers In principle, let the business understand this content. Therefore, the first thing to do in this process is to promote the new national standard, and then invite experts and scholars to make suggestions and make in-depth communication with merchants. The main work of the Hongbo Museum is to promote and create an atmosphere, which slowly produces this effect and makes merchants feel that this matter needs to be implemented quickly. If everyone does not consciously accept it and simply push it forcibly, it will be discounted in the implementation process. Therefore, many activities now held in the store will actively promote the new standard, hoping to use this platform to stimulate merchants.

Industry views

The new standard is conducive to improving the level of enterprise management

The new mahogany standard can push the company's management level a step higher. It is like a ruler. It is no longer the material that the enterprise wants to mark, which is the biggest progress. All long-established international brands actually have normative standards.

After the implementation of the latest mahogany standard, the definition and terminology were standardized. China is a big producer of mahogany. At present, this standard may also have some defects, but we can constantly improve and upgrade. If it is required to be completely in place at once, it is impossible.

For enterprises to face reality, since the country has introduced new standards, enterprises must implement it, and the quality express card worn with the product is a permanent express warranty. If there is no time limit, the company will be responsible if there is a problem. We are currently in the implementation stage, and all products have instruction manuals and product qualification certificates, anti-counterfeit fidelity marks and registered trademarks, three certificates required by the national mahogany standard, and explicit cards, product instructions, and product qualification certificates are currently complete. And they are all made according to national standards.

Improve service quality with new standards

I do n’t think it ’s too difficult to promote the new standard in Beijing. Consumers in Beijing are very professional. Many of them will buy professional books to learn. It takes only one or two years to market. They are sane and have a strong sense of rights protection, but may be in The implementation in the field has certain difficulties. Some local manufacturers and consumers have relatively weak awareness of products and their own rights and interests, and their promotion may be discounted.

The implementation of the new standard is not a big problem, but we also have some confusion in the implementation. It is a great progress and breakthrough to mark the tree species, but many customers need to provide the inspection and identification report of the relevant department, but it may not be realized at present due to technical reasons.

Humanized handling of redwood consumption disputes

No handicraft is perfect, even the things in the palace have defects, so when the redwood enterprise wants to protect the rights and interests of consumers, the sales staff should not over-render the product first, although the material is to buy redwood furniture (redwood furniture decoration effect Figure) factors that consumers value very much, but the salesperson should not simply emphasize this aspect, the material is only a carrier, and the level of process manufacturing also accounts for a large part of the product production process. Spend on craft.

Enterprises should state in accordance with national standards, but do not exaggerate and brag about products, do not deify materials, and avoid future disputes. Because some problems such as the identification of tree species, the current technology may not be realized, so it is unreasonable to let the enterprise bear the risk of materials. So our approach is that if consumers have questions about the product, as long as the company is still there, then we promise to repair or return the product. Therefore, I think that when a dispute between an enterprise and a consumer occurs, humanized handling is the best solution.

Cultivating a benign redwood market requires correct orientation

The new standard protects consumers, and it also constrains manufacturers. Everyone implements the same standard. It is easy to judge whether integrity is not good faith. Either the card or the certificate is a good thing for consumers. The mahogany furniture is to be collected as a boutique. If the craftsmanship is poor, even if the material used is red sandalwood, it is still rubbish. We often say that mahogany furniture emphasizes "type", "art", "material", and finally material. Real manufacturers do not bother to slap on the material, and it is not necessary. Therefore, in terms of market cultivation, the correct orientation of businesses and media is critical.

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