The gap between domestic hardware tool brands

Although the domestic hardware industry's independent products have made great progress in recent years, but from the participating companies to analyze, "South industry, North Distribution", which is the current development characteristics of China's hardware industry. In Shanghai, Zhejiang, Guangdong, Fujian, Jiangsu and other provinces and cities as the main base, there are no companies in Zhejiang and Guangdong two hardware brand bases to participate in the expo. As an important part of the Chinese hardware layout of the Southwest region is absent, The lack of awareness of the domestic hardware companies' own brand promotion is also the most obvious difference from the foreign hardware industry giants.

At present, although the number of China's hardware industry is large, compared with foreign hardware companies in developed countries:

First, the grade is not high. In addition to a small number of products can be assigned to high-end type, the vast majority of independent brands of Shanghai hardware products are low-end products.

The second is that the content of technology is not enough. Foreign hardware tools and joint venture brand products have adopted a large number of new technologies, new materials, and new processes. In contrast, the technology content of self-owned brands of hardware products in Shanghai is relatively low.

Third, from the modeling point of view, some independent brands of Shanghai hardware products also have obvious imitation marks. Even if it is entrusted to someone else's design, it does not feel very fashionable.

Fourth, in terms of appearance and interior, in terms of the degree of exquisiteness, there is still a large gap between the self-owned brand hardware products. The emergence of a large number of self-owned brand hardware products, that is, things in the past few years, has to do with the old multinational hardware tools giants that have existed for hundreds or even decades, and it is indeed difficult.

At present, the main competitiveness of hardware tools in the domestic market is still low prices. With the continuous improvement of the localization level of joint-venture brand companies and the further expansion of production scale, the cost will inevitably drop sharply. The low-cost advantages of self-owned brands in Shanghai hardware products will become less apparent and face even greater challenges. From the Shanghai Hardware Expo, the author saw that some multinational hardware companies are planning to introduce some middle- and low-end tool products that have been successful in foreign markets into China. With the brand effect, stylish appearance and high-tech content, these safe, environmentally friendly, energy-saving and economical hardware tools will bring tremendous pressure to the domestic brands Shanghai hardware tools.

With the increasingly fierce competition in the domestic hardware market, the competitors of hardware tools companies' own brands will not only be the counterparts of domestic independent brands, but also the giants of multinational hardware tools. Only face up to the serious situation and their own gaps, take precautions, the domestic independent brand of Shanghai hardware tools can be invincible in the fierce market competition, to keep or expand their market share. Otherwise, there is a possibility of a loss.