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With the accession of WTO, China's hardware industry has achieved an important position in the world. China's hardware has a place in the world and is in line with the global hardware leader. Many world famous hardware companies have entered the Chinese market. We will coexist with them for a long time, which undoubtedly poses absolute challenges and pressures for Chinese companies. At present, there are mainly 10 major gaps between the domestic market and the international market:
1, scale. The hardware tool market in the United States has a market capacity of US$40 billion. Such as the United States Schneider, is one of S&P 500 companies. Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial areas.
2, strategic planning. The products of world-class companies often give a very clear impression. Many of our hardware companies have diversified strategies, and there is excessive competition at the same time. Many domestic manufacturers and brands do not have prominent main businesses, and their core competitiveness is poor. Therefore, production companies must be professional and must be leaders in the product category. Chinese companies are currently smaller in size and do not respond to all the necessary tasks. Instead, they should first do the best for a class of products.
3, brand. Foreign hardware companies that have entered China are internationally renowned multinational companies. They have good reputation and can provide users with quality products and perfect services. However, Chinese companies are more familiar with languages ​​and markets, and they are relatively aware of the cultural needs. Therefore, it is more likely to establish their own brands.
4, technology. At present, the design capabilities and level of multinational hardware companies and processing methods are higher than us, they have advanced design reserves, and we are short of funds and lack of technology.
5, marketing management. Right now, China's hardware management and management model has not embarked on a real agent, management experience, management methods, management personnel are facing challenges; market management, price management, and promotion management are all at a medium or medium-upper level.
1, scale. The hardware tool market in the United States has a market capacity of US$40 billion. Such as the United States Schneider, is one of S&P 500 companies. Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial areas.
2, strategic planning. The products of world-class companies often give a very clear impression. Many of our hardware companies have diversified strategies, and there is excessive competition at the same time. Many domestic manufacturers and brands do not have prominent main businesses, and their core competitiveness is poor. Therefore, production companies must be professional and must be leaders in the product category. Chinese companies are currently smaller in size and do not respond to all the necessary tasks. Instead, they should first do the best for a class of products.
3, brand. Foreign hardware companies that have entered China are internationally renowned multinational companies. They have good reputation and can provide users with quality products and perfect services. However, Chinese companies are more familiar with languages ​​and markets, and they are relatively aware of the cultural needs. Therefore, it is more likely to establish their own brands.
4, technology. At present, the design capabilities and level of multinational hardware companies and processing methods are higher than us, they have advanced design reserves, and we are short of funds and lack of technology.
5, marketing management. Right now, China's hardware management and management model has not embarked on a real agent, management experience, management methods, management personnel are facing challenges; market management, price management, and promotion management are all at a medium or medium-upper level.