Off-season door and window hardware companies need calm

The changes in the market are like the days of June, with no signs of change. Since August, business pressure has been written on the face. When I visited the Zhejiang market, I saw a lot of traffic in the stores, and the clerk had to use the chat to send out the deserted time. In the first half of the year, tired merchants began to solicit foreign guests. Everything indicates the arrival of the off-season market.

Despite many objective reasons, the abnormal performance of the market this year has caused industry professionals to surprise themselves. In the first half of the year, merchants competed for inventory to make manufacturers unprepared. In the second half of the year, the increase in order orders encountered a "briar brake," leaving the factory's second husband a puzzled.

In fact, the abnormal phenomenon of the market has its own deep-seated reasons. As the real estate control policy continues to advance, the lag period of 6-8 months just expires, the market performance of the macroeconomic policy began to appear, and the development of real estate projects will be affected. As a downstream industry associated with the real estate market, the engineering market for doors and windows has been affected to a certain extent, and the off-season has become particularly deserted.

The intensification of terminal competition and the advent of the hypermarket era have drastically reduced the profit margin, resulting in some disadvantaged businesses that can only be disheartened and sales of terminals being obstructed. The “building materials going to the countryside” that were highly hoped for was temporarily put on hold due to low operability.

Even in the most difficult times, don’t give up hope. In the still grim situation, the door and window industry still has a strong market activity. There are people from China and the United States, who have assets reorganization, and doors and windows companies are breaking through various ways to gain new market space.

From a product perspective, innovative individualized products remain strong in the off-season. The competition between doors and windows companies for adopting advanced equipment is also encouraging. It can be seen that after the first half of the production capacity wars, the doors and windows enterprises have entered the wrestle period of technology and strength, and the comprehensive strength has become the decisive factor in this competition.

In the first half of the year Yongkang door and window industry also emerged some strength new brands. After the high-profile debut of the first Expo, they immediately switched to the brand cultivation period. These represent the brand of the freshman force and they are expected to achieve preliminary results in the second half of the year.