Da Vinci's home fraud re-investigation: Why do you have to "self"?

Da Vinci's home is suspected of continuing to ferment the problem of origin fraud. The Shanghai Entry-Exit Inspection and Quarantine Bureau initially found out that Da Vinci Home Appliances had “imported” 11 batches of domestically produced furniture through the Shanghai Port in the first half of this year. Among them, 10 batches of manufacturers were Zhejiang Haining Company and Ningbo Company. The two companies “exported” the furniture to the Shanghai Waigaoqiao Bonded Logistics Park and then “imported” it to Da Vinci’s warehouse in Shanghai. Da Vinci Home currently has branches and specialty stores in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou and Hong Kong. According to the Hangzhou Industrial and Commercial Bureau of Zhejiang Province, Da Vinci's store in Hangzhou has been asked to rectify due to irregular labeling. At present, the store has been sealed up for fire protection reasons. On July 16, Sichuan Chengdu industrial and commercial law enforcement officers conducted an investigation into Da Vinci's Chengdu specialty store in accordance with the law, and sealed up 55 pieces of 40 varieties of Cabri series furniture of the store, and suspended sales of the series of furniture. Guangzhou Industrial and Commercial has officially filed a investigation into the alleged counterfeit production of Da Vinci's home, and grasped the preliminary evidence. On July 17, the reporter learned from the Consumer Protection Department of the Guangzhou Municipal Administration for Industry and Commerce that the city's industrial and commercial department had officially suspected the forgery of Guangzhou Da Vinci's home. The investigation of the case has already grasped the prima facie evidence of the alleged falsification of the origin of the Da Vinci Guangzhou store, and confirmed that the media’s report on the alleged falsification of the Da Vinci home is basically true. The “Da Vinci” Guangzhou store located at No. 1 Tianhe North Road is still operating as usual, but most of the products on the first floor are posted on the seal of the Tianhe Branch of the Guangzhou Municipal Administration for Industry and Commerce and are forbidden to be sold. This includes 11 products from 5 foreign brands, involving a price of about 5 million yuan, of which a table with the most expensive unit price, more than 1.49 million yuan. In addition to the previously exposed Italian Cappelletti, there are three Italian brands, ArmandoRho, OAK and BALDI, and a Spanish brand called ARTE. The Guangzhou Industrial and Commercial Department said that at present, the investigation and investigation of Guangzhou Da Vinci's homes is based on three major problems: false propaganda, false origin, and non-standard labeling. In addition, it is also suspected of illegal acts such as illegal business operations, and the industry and commerce department will investigate and deal with these issues in the next step. At present, Guangzhou Industrial and Commercial has established communication mechanisms with the industrial and commercial departments of Shanghai and Shenzhen to further trace the source of the Italian furniture sold by Da Vinci Home. Wang Ke, president of the Guangdong Furniture Association, said that although the "Da Vinci" incident was a case, it exposed a fundamental problem - the integrity of the company. The furniture produced by some domestic enterprises is not all solid wood at all, but the solid wood edge is advertised as "solid wood furniture". The "Da Vinci" incident exposed this "distrust". Therefore, the Guangdong Provincial Furniture Association issued an initiative to the whole industry to take the "Da Vinci" incident as a precept, to do the same, and to discuss the issue of integrity in the industry. According to reports, the chaos of the furniture market has been around for a long time. In addition to the exposure of the Da Vinci home to the use of the “one-day tour” of the bonded area, the false origins and false propaganda phenomena are also rampant in the furniture market. Many international brands are still marked "made in China", why domestic companies have to cover the origin of the concept of "import" to note that although Shanghai, Guangzhou, Hangzhou and other regulatory authorities have initially identified Da Vinci homes suspected of fraud, but Dafen Pan Zhuang Xiuhua, the general manager of Qijiao Company, said that the Italian brand products represented by the company are all imported. Even in an interview with the media, he said in a high-profile manner: "If it is made in China, it will be imported into Italy and I will be willing to pay ten." Yuan Weidong, a senior researcher in the furniture industry and publisher of Furniture·Time, said that some “foreign brands” are entangled in the issue of origin, and they have different understandings of the definition of “import”. The products are produced in Italy and sold to China. This is the original import; multinational companies set up factories in China, and then come in after exporting. This is also an “import”. Domestic enterprises or Chinese companies registered overseas are not allowed to do “one-day tour” in the bonded area, and some people insist on “import”. The concept of "import" needs to be clarified by the industry. But any kind of commodity, no matter which country you export to, or how to turn it in the bonded area, the "origin" will not change. If Da Vinci's home furnishes the “foreign identity” of domestic furniture, it can only show that they are trying to confuse the audience and obtain illegitimate benefits. What is intriguing is that economic globalization has made the "global procurement, international division of labor" model trend. The US Apple's mobile phones and tablet computers are indicated to the world. The place of production is China, which is manufactured by Foxconn in China, but this is not the case. Affected Apple mobile phones, tablets and other products are selling well in the world. Why do individual companies in China do furniture and other so-called luxury goods, but they hide their "Yang Yang" brand? There is no shortcut to the transformation and upgrading of foreign trade enterprises. Any speculation will surely pay a heavy market price. Since the international financial crisis, foreign trade enterprises along the coast have turned to domestic sales. At present, China is vigorously promoting foreign trade enterprises to accelerate the transformation of development methods, encourage foreign trade enterprises to create brands, and help them expand the proportion of domestic sales. However, brand management involves a series of practical problems such as brand, channel, terminal, marketing, etc. It is indeed difficult for foreign trade enterprises to “start another stove”, which will inevitably lead some enterprises that have just started to trade in China to take the “shortcut”. Deng Di, deputy director of the MBA Education Center of the School of Management at Jinan University, believes that although some globally sold luxury goods are intended to conceal the origin of China, there is an indisputable fact that the current "Made in China" is no longer synonymous with cheap industrial products. Moreover, "Made in China" not only has a growing global share of foreign trade, but its reputation has also greatly increased. In this context, why are our companies not doing big brands and doing things that are opportunistic? Experts said that no matter whether it is export-to-domestic sales or foreign trade transformation and upgrading, there is no shortcut. In addition to strict supervision by functional departments, enterprises must realize that if brand construction fails to keep up, enterprises want to improve sales channels. Through the acquisition of brand, brand authorization and other business methods. Otherwise, any opportunistic move will inevitably pay a heavy market price. "Da Vinci's home is suspected of fraud in the place of origin, which is a profound lesson for all foreign trade companies," Deng said. Extending reading to establish a product quality traceability mechanism On the surface, our regulatory authorities and regulatory systems are complete, and in fact, quality supervision, industry and commerce, customs supervision does not establish a coherent mechanism that can be transmitted, even if there is a problem with product quality. Because of the authority, it can only be handled in this link. There are also problems in dealing with different places. This is a bit like three monks picking water to eat, as if many people are working, in fact, the effect is not good. The division of the block should be broken to establish a full traceability mechanism for product quality.

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